I am getting ready to toss out this paper but I want to type this out before I do. Interestingly enough, this report has Germany as the #1 country in the world. Followed by Canada (go Jack) and UK. Sweden, Australia, Japan, France, Netherlands and Denmark round out the top ten.
Here is the list once again:
1-Germany
2-Canada
3-United Kingdom
4-United States
5-Sweden
6-Australia
7-Japan
8-France
9-Netherlands
10-Denmark
The article says "although the United States came in fourth overall, it is the most powerful country, according to the report. 'How a nation is perceived outside its borders is critical to is success,' said Martin Sorrell, WPP's chieff executive officer. Ad firm WPP is the parent company of BAV.
Smart, thoughtful and responsible administrations pay attention to image and reputation, because a better image contributes towards more foreign direct investment, more tourism and a 'made-in' or 'created-in' premium,' Sorrell said."