Wow! Great find! With that logo I bet this business must have been opened for a long time (1940's ?).
TV adoption in the US didn't take off until the 1950's (from 9% to 87% of households), so I would guess it was started in the 1950's or early 1960's by the father or grandfather of the current owner.
By the way, I see Euclid is outside Cleveland. I believe that at the Miamisburg fest it was mentioned that the next world yo-yo contest will take place in Cleveland. Right now, the idea is to have the world spintop contest somewhere else next year, probably Mexico.