Centrifugal force is at the core of my explanation.
The effects of centrifugal force are not so obvious, like it can be seen in this video:
https://youtu.be/bCpnw822P2sSometimes the spinning mass, under its effects, is pushed outwards from the rotation axis, which is the simpler and more intuitive situation:
Other times, the spinning mass seems like to be attracted towards the rotation axis.
Maybe it could be said that the ball now is spinning in counterphase relatively to the centrifugal force, there is a 180 degrees delay, so the ball is pushed inwards, towards the rotation axis, instead of outwards, far from it.
Maybe, it could be just said that the ball is trying to spin about its center of mass.
It is interesting to note that the stick holding the ball, (photo below), is now bended inwards, making visually evident
the force that attracts the ball towards the rotation axis.EDIT ...
making visually evident the apparent reversal of the direction of the centrifugal force.I believe that this is the way how discs, rings, eggs and tippe tops spin: their centers of mass are attracted towards the rotation axes, while they spin.
Another observation: Veritasium said that he felt that his wooden disc was not slipping during the rise, and I agree with his observation.
So I made a new animation, this time placing the rotation axis, (the green line), through the contact point;
the center of mass is the red dot.
Look at the animation, and think: the ring spins without slipping and the center of mass is attracted towards the rotation axis.
What do you think that it will happen ?
Maybe at this point you can start to figure out where I am going with this...
https://youtu.be/qZ88pyx6Jrg